The World’s First Microfiber Catching Laundry Ball
One of the single biggest pollution problems facing our ocean is microfiber: trillions of pieces of tiny fibers flowing into the ocean. Every time we do laundry, our clothes shed tiny, unseen microfibers (including plastic), which go down the drains of our washing machines and into our waterways. And most of us don’t even know it! There’s plastic hiding in our waterways and ocean- that’s not great for the animals living in those waters, or for us.
The Cora Ball is a new kind of laundry ball. Inspired by the way coral filters the ocean, the Cora Ball collects our microfibers into fuzz we can see, so we can dispose of microfibers in the right way. Together, we keep these microfibers out of our waterways and our ocean. Yes! Just toss the Cora Ball into your washer. It's a simple step that has a big impact wash after wash. If all of the households in Toronto used a Cora Ball, together they could keep 6-9 trilion microfibers from wastewater treatment (McIlwraith 2018)!